Marketing Director & Strategic Consultant
I help B2B tech companies build the positioning, content systems, and demand engines that turn their brand into a real growth driver — with 12+ years of experience across Latin America, Europe, and the US.
What I do
A 4–6 week engagement to diagnose your current marketing, prioritize opportunities, and build an actionable roadmap your team can execute immediately.
Senior marketing leadership embedded in your team without the full-time cost. I own the strategy, the OKRs, and the results alongside your team.
Executive positioning on LinkedIn, editorial calendars, and content engines that build authority and generate inbound interest from the right buyers.
Culture programs and employer brand frameworks that attract and retain talent in competitive markets, from messaging architecture to execution.
Who I am
Over 12 years leading marketing across startups, scale-ups, and global organizations — from Delivery Hero (PedidosYa) managing 4,000+ employees across 10 countries, to launching brand-new marketing departments at B2B tech companies from scratch.
I work at the intersection of strategy and execution. I don't deliver decks and disappear. I build the positioning, systems, and teams that make marketing repeatable and measurable.
Top 50 Global Female Leaders · Santander Women Global 50, London School of Economics (2025)
Areas of expertise
Finding the story, defining the market position, and communicating it in a way that resonates with the right audience and converts interest into business.
From thought leadership programs to pipeline initiatives — building demand systems that fill the funnel without relying on short-term paid hacks.
Designing the KPIs, operational infrastructure, and measurement frameworks that make marketing accountable, scalable, and aligned with business goals.
Providing senior strategic leadership embedded in your team — owning the marketing function so founders can focus on building the company.
How I work
Deep dive into your brand, market position, and business challenges to define the best strategic path forward.
Define marketing objectives, map high-impact opportunities, and set a clear direction aligned with business goals.
Prioritize initiatives, set OKRs, and create an actionable execution plan your team can start on immediately.
Implement, measure, and iterate together until the results show up in the numbers that matter.
What clients say
Santander Women Global 50
Top 50 Global Female Leaders · 2025
London School of Economics
Strategy, branding, and leadership — no noise.
Curriculum Vitae
Marketing Director & Strategic Consultant · 12+ years building brands, systems, and teams across tech, eCommerce, and the public sector in Latin America, Europe, and the US.
Skills
Education
Escuela de Negocios de Barcelona · 2020–21
Escuela de Negocios de Barcelona · 2020–21
Universidad Católica del Uruguay · 2012–15
Universidad de la Empresa · 2010–11
Certifications
Santander Women Global 50 · 2025
University of Michigan · 2022
University of Pennsylvania · 2022
Google · 2021
Professional Experience
Strategic Consulting Projects
Government · Uruguay
Led the National Tourism Marketing Plan 2026–2030 — diagnostics, research, objective setting, strategic framework, and action planning.
Publishing · Uruguay
Designed content and storytelling strategies for author positioning and editorial launches on LinkedIn and X.
Telecommunications · Uruguay
Strategic analysis, audience definition, and digital communication proposals for Uruguay's national telecom.
Higher Education · Uruguay
Led communication framework and brand narrative — slogan creation, key messaging, and communication guidelines.
Academic Experience
Volunteering & Community
Mentor · Community Builder
Selected as one of the Top 50 Global Female Leaders. Active mentor within the international community of women leaders across business and technology.
Mentor · Strategic Advisor
Mentors early-stage founders and marketing professionals across Latin America on brand building, content, and go-to-market strategy.
Community Builder
Active contributor to marketing communities across Uruguay, organizing knowledge-sharing sessions and supporting the next generation of marketing leaders.
Let's build something that makes your brand impossible to ignore.
Thoughts & Insights
Real lessons from 12+ years leading marketing. No fluff — just what actually works.
Strategy, branding, and leadership insights.
Write to me at hello@agustinasalvo.com
Get in touch
Whether you're a founder who needs marketing structure, a company ready to scale, or you just want to talk strategy — I'd love to hear from you. Every engagement starts with a free 30-minute discovery call.
"Behind every brand, there is a story waiting to be told."
Send a message
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